Our mission and strategy
Our mission is to help people do more, feel better, live longer with the medicine’s which we are providing for them among the best generic and brand companies’ with most affordable price.
The business is focused around the delivery of three strategic priorities which aim to increase growth, reduce risk and improve our long-term financial performance. These priorities are: grow a diversified business, deliver more products of value, and simplify the operating model.
Operating responsibly and ensuring our values and decision-making are important for us and helps us better meet the expectations of business and society.
Grow a diversified business
We have been creating a more balanced business and market growth, capable of delivering sustainable sales growth.
This is centered on our three business areas which include north of Iraq, center of Iraq and south of Iraq.
Deliver more products of value
We have developed our Market research department so this give us a better communication with market. and we can determine the market need with more accuracy that offer valuable improvements in providing the patients and healthcare providers with medicine’s which they need. This is underpinned by a focus on research result’s and market feedback.
Simplify the operating model
As our business continues to change shape, we are transforming how we operate so that we can reduce complexity and become more efficient. This frees up resources to reinvest elsewhere in the business.
Being a responsible business is central to our strategy, and how we deliver success is just as important as what we achieve. Ensuring our values are embedded in our culture and decision-making helps us better meet the expectations of society.